Candy Cane Parade and Concert

About this event

The parade begins at 7:00 p.m. on the Hollywood Beach Broadwalk at Missouri Street and travels south to Harrison Street. The parade emcee will be stationed at the Hollywood Beach Theatre at Johnson Street. Please consider bringing a new, unwrapped toy to support the Hollywood Fire Rescue Toy Drive. Donations may be dropped off with City staff at the Beach Theatre. About the Parade The Candy Cane Parade is one of the longest-running holiday parades in the country. It began in the mid-1950s when a group of Hollywood merchants organized the event to attract visitors to downtown shops and businesses. Today, the parade takes place along the world-famous Hollywood Beach Broadwalk, featuring dozens of lighted floats, marching bands, and decorated vehicles that entertain thousands of spectators along the sandy beach and parade route.